Join The Revolution.

Slated to be the largest national hair salon franchise specializing in the care and styling of highly-textured hair.

From One Highly-Texture Haired Girl to Many

Let’s face it, as a curly girl (and I’m talking to the super curly, the coily, and even the kinky-textured girls), you have it pretty rough when it comes to finding a place that can consistently press your beautiful tresses in a fast, yet healthy way. Even in 2018, the unique qualities of textured hair aren’t covered in standard cosmetology programs, making it extremely difficult to find a stylist that is well prepared to care for your hair. For those coily girls who have found a textured haircare specialist, statistics say that you are spending 1.5 hours waiting before your stylist even begins working her magic on your head!

Pressed Roots was developed as a solution for you. Our team of highly trained stylists have successfully completed the Pressed Roots boot camp, where they have perfected the art of the blowout. They know what’s right for every hair type. Yes, even yours! Not only does the Pressed Roots blowout leave your hair healthy and happy, but it also gets you out of the salon in 1-2 hours…. Every. Single. Time.

Hair is an important part of our culture – a part of our roots. It’s not simply about the aesthetic, it’s a ritual. While the journey to healthy hair is unique to each person’s hair texture, it shouldn’t have to be difficult, or inconvenient. On the contrary, it should be enjoyable. Pressed Roots is the solution, and we are coming to a city near you!

xx Piersten Gaines

Founder, Pressed Roots

The #Pressed Promise

1. Hair Health is our Priority

The products, tools, and techniques that we use are based on the unique needs of your hair. We ensure only the best results.

2. We respect your time

We know that your time is money. Our signature straightening method guarantees a service that never lasts more than two hours.

3. You deserve the best

Whether you are plugging in with the complimentary wi-fi, or plugging out with the complimentary bubbly – get pampered while you #getpressed.


Founder, Piersten Gaines’ frustration with the lack of quality salon solutions for women with textured hair reached a boiling point when she moved to Boston to attend Harvard Business School. As anyone with highly-textured hair knows, when moving to a new city, finding a trusted stylist is top of the priority list. After multiple unsuccessful referrals, she learned that many of her classmates with straight hair were being serviced at the nearby “blowout” chain. The timeliness, the convenience, and the experience of these chains were all things that she had never experienced in over two decades of receiving weekly blowouts in hair salons. The problem? The products, styling techniques, and business model that the “blowout” chain used, catered to the needs of women with straight hair.
Piersten set out to make the express, luxury, salon experience available to the 42 million US women with textured hair, by founding Pressed Roots.

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